Future Hotels®

Future Hotels® membership

Compete like a chain. Without becoming one.

An international collection giving exceptional independent hotels the advantages of shared loyalty, collective visibility and commercial opportunity — while remaining entirely themselves.

Apply for MembershipExplore Membership

The first properties to join form the Founding Collection.

Independent hospitality. Collective strength. Meaningful impact.

Independent hospitality. Collective strength. Meaningful impact.

Rendering · the Clear plaque, engraved for Carpe Diem Santorini

The member plaque

Selected by Future Hotels®.

The most visible sign of membership, at your door and in your own marketing.

The plaque
A Clear plaque comes with membership. Four signature finishes can be requested: Brushed Brass, Aegean Stone, Obsidian and Signature.
Marketing assets
The Future Hotels® brand kit in your Hotelier Portal, for your website, social media and guest materials.
Rights of use
The right to use the Future Hotels® mark in your own marketing, under the Membership Agreement.

Why Future Hotels

Your property. Still yours.

Not part of something bigger. Part of something stronger.

Future Hotels® gives independent hotels the loyalty, marketing and commercial infrastructure of a group, without owning, operating or rebranding them.

Not a chain. Not a franchise. Not an operator, and not a directory.

What membership adds

  1. Be seen

    International visibility and shared marketing.

    Your hotel’s story told as part of an international collection, in places one hotel rarely reaches alone.

  2. Be remembered

    Shared loyalty and guest recognition.

    Your guests are recognised across every member hotel, and given reasons to come back to the collection.

  3. Drive demand

    Discovery and new booking opportunities.

    Travellers discover you through the collection, then book with you directly.

  4. Spend smarter

    Collective commercial advantages.

    Partner Offers today, and preferential terms that grow with the collection.

What stays yours

  • Your brand
  • Ownership
  • Management
  • Pricing
  • Operations
  • Distribution strategy
  • Guest relationships

Independence is the strength.
Isolation is the weakness.

Membership includes

One membership.
Everything it includes.

Included in membership today.

  1. Future Hotels® brand affiliationOur name beside yours, wherever the collection is seen.
  2. A curated collectionA place among properties chosen for soul, place, stewardship and experience.
  3. The Travellers’ ClubA shared loyalty network with four tiers, free for travellers.
  4. Travel Passport and Hotel TagsEvery verified stay hangs your tag in the guest’s passport.
  5. Member OffersOffers you publish for members, tier by tier.
  6. CampaignsYour finest stays, carried by the whole collection.
  7. Collective visibility and PRSocial media, content and SEO, and selected PR, editorial and exhibition opportunities.
  8. Direct booking referralsTravellers sent to book on your own website.
  9. Partner Offers and OpportunitiesCommercial opportunities for member hotels, with BeSafe Rate as featured partner.
  10. The Hotelier PortalOne connected space for your presence, your guests and the collection.
  11. Your hotel profileYour page in the Future Hotels Collection.
  12. The plaque, brand kit and rights of useAt your door, in your Hotelier Portal and in your own marketing.
  13. The Owners’ ClubTwo memberships for the people behind your hotel.
  14. The Earth ProgrammeYour footprint measured and reported every year; trees planted.
  15. The Future Hotels AwardsEight awards, presented at the end of each year.
  16. Founding CollectionFounding recognitionFor the first properties to join: a permanent distinction.
  17. Coming soonDigital IntelligenceYour visibility, reputation and search performance in one score, with a short plan of what to improve next.

Coming soon

  • Future Hotels Reservations
  • Cockpit
  • Further Hotelier Portal applications

Shared loyalty · The Travellers’ Club

Your guests.A global loyalty network.

One property acquires the guest. The collection gives them reasons to travel again.

Free for travellers and built only on verified stays, the Travellers’ Club recognises your guests at every member hotel, without your hotel running a loyalty programme of its own.

Your journey starts here.

For your guests

  • Free traveller membership
  • Shared recognition
  • Verified stays
  • Member Offers
  • Travel Passport
  • Hotel Tags
  • Cross-property discovery

What it asks of your hotel

  • A few seconds to confirm each member stay.
  • Offers you publish when you choose.
  • A stay credit, spent in your hotel, for Voyager, Insider and Icon members on direct stays of two nights or more.
  • No brand standards to adopt.

The Travel Passport

Every verified stay at a member property hangs its tag in the guest’s passport. They never come off.

For example

How a guest finds their next member hotel

  1. A guest stays with you and joins the Club.
  2. Your Hotel Tag hangs in their Travel Passport.
  3. A member offer elsewhere in the collection catches their eye.
  4. They book that hotel directly. Guests of other hotels discover yours the same way.
The Travellers’ Club

Collective visibility · Campaigns

One collection.Many destinations.Shared momentum.

Your hotel has its own story. Together, we can take those stories further.

The network effect

  1. A hotel joins.
  2. Its guests discover the collection.
  3. Travellers explore other destinations.
  4. Member hotels gain discovery and potential demand.
  5. The collection grows stronger.

Potential demand that grows with the collection, never a guaranteed booking.

Campaigns · Part of your membership

Your finest stays, carried by the whole collection.

Member hotels create distinctive travel Campaigns for any dates they choose. Future Hotels brings them together into curated experiences promoted across the collection.

The pool at Carpe Diem Santorini, below whitewashed suites and volcanic-stone terraces under a deep blue sky

Carpe Diem Santorini · Greece

A Little Longer in Santorini

Stay 4, Pay 3

You decide

  • The campaign
  • The dates
  • The offer
  • How guests book

Guests book the way you choose: your own link, a code, email, phone or WhatsApp, with no PMS or booking integration. Every campaign is open to Explorer, Voyager, Insider and Icon members alike.

Around the collection: social media, content and SEO, and selected PR, editorial and exhibition opportunities.

Commercial advantages

More opportunity. On your terms.

Keep your independence. Gain access to opportunities that are harder to create alone.

Direct bookings

Your website. Your booking engine. Your guest.

  1. Discovered through Future Hotels
  2. Booked on your website
  3. Your reservation, your guest

The reservation and the guest relationship stay with your hotel, and Future Hotels charges no booking commission on the referral.

Applicable Travellers’ Club commercial terms are explained privately.

Future Hotels Reservations · Coming soon

A separate booking and distribution channel for the collection, with its own commercial arrangements. It complements your direct bookings and is not yet open.

Collective commercial advantages

Spend smarter, together.

Future Hotels pools member demand to pursue preferential terms with partners, which can help members lower selected operating expenses. Confirmed Partner Offers and Opportunities reach you through the Hotelier Portal.

Growing with the collection

  • Technology
  • Insurance
  • Payments
  • Hotel supplies
  • Guest services
  • Professional services
  • Marketing
  • Sustainability solutions
Featured partner

Preferential commercial terms for Future Hotels® member properties.

Apply for MembershipThe full application

The Hotelier Portal

Your membership. Brought to life.

One connected space to manage your presence, engage travellers and access the collection.

Live today. Open any application to look inside.

Showing Hotelier Portal, Home

Coming soon

Demonstration data

Coming soon

Digital Intelligence

Know your visibility.Understand your reputation.Grow your performance.

  • One Digital Presence Score, measured every week
  • Every review site on one scale, with replies drafted in your voice
  • How often AI assistants recommend your hotel
  • A short plan of what to fix next, with the evidence

Included in membership, rolling out to member hotels.

Digital Intelligence in the Hotelier Portal: a sample hotel’s Digital Presence Score of 74 and the parts it is made of (demo data)
Coming soon · Demo data

More than membership

Owners’ Club

The people behind the hotels.

Travellers earn status. Owners belong.

Belonging
A private membership for the owners, founders and principals of member properties. Two memberships with every property, by invitation.
Recognition
Recognised at the desk across the collection.
Access
Offers member properties make for the Owners’ Club alone.

Future HotelsEarth Programme

Individually independent.
Collectively impactful.

Every member hotel’s footprint is measured and reported each year, and membership finances the Future Hotels Earth Programme: tree planting, restoration projects and practical guidance, handled for you.

Travellers take part too: every 100 Travellers’ Club points plants a tree in their own forest.

Trees are planted, never presented as cancelling your emissions.

The Earth Programme

5,015

Earth Programme trees planted

Trees planted in partnership with Eden: People+Planet and Ecologi.

Recognition

The best of the collection, recognised.

Membership is selective, so it carries weight. Each year, the Future Hotels Awards recognise the best of the collection, including its environmental leaders.

The Future Hotels Award: a dark-bronze block engraved with the Future Hotels symbol and wordmark, its stepped side catching the light.

The Future Hotels Awards

Eight awards, from Future Hotel of the Year to the collection’s environmental leaders.

Presented at the end of each year. Each award is the hotel’s to display, and to share across its website and channels.

  1. Future Hotel of the Year
  2. Forest of the Year
  3. Lightest Footprint
  4. Energy Award
  5. Most Loved by Members
  6. Direct Growth Award
  7. Guest Experience Award
  8. Campaign of the Year

How they are decided

Measured awards are decided from verified member stays, the hotel’s Earth Programme figures and the review scores and revenue figures it submits; the rest are judged by Future Hotels. Every member hotel takes part.

Renders of the award design.

Founding Collection, Future Hotels

Be there from the beginning.

The Founding Collection will be announced soon.

Apply for Membership

The first properties to join form the Founding Collection.

Discover the Founding Collection

  • Permanent recognition

    Named a Founding Member.

  • Protected founding rate

    For as long as your property remains continuously affiliated.

  • Enhanced visibility

    Priority consideration for international marketing campaigns.

  • First access

    Preferential access to selected upcoming services, where applicable.

Sotiris Kopatsaris, founder of Future Hotels

The founder

Built by a hotelier.
For hoteliers.

Future Hotels was born from firsthand experience of running an independent luxury hotel — and understanding the commercial disadvantages of competing alone.

Its founder combines hospitality experience with an international background in engineering, management and financial services, bringing a practical commercial perspective to independent hospitality.

Sotiris Kopatsaris

Award-winning hotelier

  • Founder, Future Hotels®
  • Owner, Carpe Diem Santorini
  • Founder and Managing Partner, Kopatsaris + Partners

Background

  • Mechanical EngineeringUniversity of Sheffield · TU Dresden
  • MSc ManagementImperial College London · Future Leaders Scholar
  • The Global Manager in EuropeESSEC Business School, Paris
  • Licence en Droit (Law), in progressUniversité Sorbonne Paris Nord

Experience spanning independent luxury hospitality, hotel operations, business management, financial services, entrepreneurship, and investment and risk management.

Recognition and milestones

  • FeaturedFeatured in The Times.
  • Award finalistFuture of Travel Awards: finalist, Hotel Groups and Collectives.
  • CoverageCovered by Business Traveller.
  • AwardSilver, Innovative Use of Technology, for work developed together with Bookboost.
  • InstitutionalEuropean CommissionFuture Hotels presented at the European Commission’s SME Assembly.
  • FinancingEurobank · European Investment FundBusiness financing through Eurobank, supported by the European Investment Fund.
  • Trade markEUIPOFuture Hotels® is a registered European Union trade mark.

Membership

Chosen. Not listed.

Membership is reviewed, not purchased.

We select properties for four qualities. If yours has them, we would like to hear from you.

  • Soul

    A point of view, and people who care how a stay feels.

  • Place

    A distinctive sense of location, history and character.

  • Stewardship

    A genuine, measured commitment to the place it calls home.

  • Experience

    Built around the culture, craft and heritage of its destination.

How membership works

  1. Invited · Nominated · Applied
  2. Personally reviewed
  3. Membership offered

Membership carries an annual affiliation fee and a fixed fee per eligible verified direct stay by a Travellers’ Club member, set by the member’s tier: never per night, never a percentage. Figures are shared privately and set out in the Membership Agreement.

Questions hoteliers ask

Before we talk.

No. Future Hotels® is an international collection of independent hotels, not a franchise. It does not own, lease, operate or manage your property: your brand, ownership, management, pricing, operations, distribution strategy and guest relationships stay yours.

The Founding Collection

Let’s talk about your hotel.

Tell us a little about your property. We read every application and reply personally.

Or write to us directly

hello@futurehotels.eu

We use your details only to reply to your application. Privacy Policy

Or apply in full.

It takes a few minutes, and tells us more about your property.