How much does membership cost?

Your annual membership fee covers Future Hotels distribution, the Travellers' Club, footprint measurement, and your contribution to the Earth Programme. We'll walk you through the specifics, including any founding-member terms currently available, with your dedicated contact once your application is reviewed, rather than publish a one-size-fits-all price here.

How long does the application process take?

Every application is reviewed individually by our team, so timelines vary. We'd rather take the time to get it right than rush a decision. You'll hear from us at the email you apply with either way.

What if my hotel is part of a small group, not a single property?

We look at each property on its own merits. Small, owner-led groups are welcome to apply. What matters is that each individual hotel meets our criteria, not the size of the group behind it.

What does the Future Hotels Earth Programme actually pay for?

A share of every membership fee finances verified climate projects (reforestation, habitat conservation and clean energy) sized to your hotel's measured operational footprint. It's handled centrally, reported annually, and doesn't ask anything of your team beyond one short annual data submission.

Aerial view of a coastal cliff road beside turquoise water

For Independent Hotels

The collection that makes independent unmistakable.

Join a collection built for travellers who already care where they stay: real visibility, direct bookings, and a climate story guests can actually believe, handled on your behalf.

What We Look For

A collection, not a directory.

Soul

A hotel with a point of view, run by people who care how it feels to stay there rather than how it looks in a listing.

Place

Design and hospitality inspired by where it actually is: a distinctive sense of location, history and character that couldn't be picked up and dropped anywhere else.

Stewardship

A genuine, verifiable commitment to the place it calls home, measured and reported rather than layered over business as usual.

Experience

A guest experience built around the culture, craft and heritage of the destination, never a generic template dressed up as local.

A hotel pool overlooking the ocean at dusk

What's In It For My Hotel?

Four ways we help your hotel thrive.

Get Discovered

Stand apart from an open directory or a paid listing. Your Future Hotels profile puts your story, not just your room rates, in front of travel agents, press and travellers actively looking for what you offer.

Drive Direct Demand

Commission-free bookings through the Travellers' Club mean more of every stay's value stays with you, not an OTA. Direct demand, not another channel to manage.

Handle Sustainability

We measure your footprint using HCMI, hospitality's own methodology, and finance verified climate action through the Future Hotels Earth Programme on your behalf. No consultants, no offset shopping.

Grow Together

Shared group deals, from technology to insurance, some already in place and more on the way as the collection grows. The advantages of a chain, without losing what makes your hotel unmistakably yours.

93%

of global travellers say they want to make more sustainable travel choices, and to some extent already have.Booking.com Sustainable Travel Report, 2025

What's Included

One membership. Your climate programme, handled.

Most independent hotels don't have a sustainability team. So we built one, centrally, for the whole collection. A share of every membership fee finances the Future Hotels Earth Programme, which invests in verified reforestation, habitat conservation and clean energy projects sized to your hotel's own measured footprint.

How the Earth Programme Works

Future Hotels distribution & brand membership
Entry into the Future Hotels Travellers' Club
Annual footprint measurement, done for you (HCMI methodology)
A direct contribution to the Future Hotels Earth Programme
Financing of verified reforestation, conservation & clean energy projects
An annual sustainability report for your hotel
A Future Hotels sustainability profile for your website
Tools and guidance to reduce your footprint at the source

Estimate Your Impact

What could your Earth Programme contribution look like?

Adjust the sliders to estimate your hotel's annual carbon footprint, and the scale of verified climate action a Future Hotels membership could help finance on your behalf.

Rooms

10300

Average occupancy

65%

30%100%

Months of operation

8 mo

1 mo12 mo

Country

Estimated Annual Footprint

218tons CO₂e / yr

≈ 8,737 trees' worth of what your hotel emits annually

As a Future Hotels member, a share of your membership fee, sized to this footprint rather than all of it, funds verified reforestation, conservation and clean energy through the Earth Programme.

Illustrative estimate based on industry-average energy intensity per occupied room-night and destination. Your hotel's actual footprint is measured annually using HCMI, hospitality's own methodology, once you're a member.

Forest canopy meeting turquoise water from above

Reforestation, financed on your behalf.

Every member hotel's contribution helps fund the Earth Programme's reforestation and habitat restoration projects, a tangible outcome your guests can see and your marketing can point to, verified rather than vague.

Let's Be Clear

What Future Hotels isn't.

Not an OTA

We don't take a commission on the booking. Reservations through the Travellers' Club go direct to your calendar.

Not a chain

No flags, no brand standards to adopt, no head office deciding your rates. You keep full operational independence.

Not a paid directory

Membership is reviewed, not purchased. Meeting our criteria matters more than the size of your marketing budget.

Not a sustainability badge

No certificate for a wall. A measured footprint and financed climate action, reported honestly every year.

Questions

Before you apply.

There's more than one way in. A hotel can be invited, nominated by someone who knows it well, or apply directly. Every path leads to the same place: our team personally reviews each property against our criteria of soul, place, stewardship and experience before membership is offered.

Apply

Future Hotels® is more than a brand. It's a statement. Make it yours.

Tell us about your hotel. Membership is selective. A hotel can be invited, nominated, or apply directly, but every path is personally reviewed by our team before membership is offered.